Competitive Analysis
Lina Wang
Bearhub
The challenge is to design "BearHub", a platform that addresses the diverse needs of Berkeley students by facilitating the discovery of clubs and resources tailored to their individual preferences. Our goal is to personalize and streamline the school experience, making it effortless for students to find and engage with the resources they need, thus enhancing their academic and social journey at Berkeley.
Research Question
How Might We...
make club/event resources more accessible and convenient for students?
User Research
Methods
User Interview
User Survey
Results
Platforms students use the most…
Instagram
Email / Newsletter
Slack
Tabling
Students care about…
- Professional Development
- Major-related info & Club info
- Campus events
- Social/culture events
Features that stood out…
- Accessibility
- Convenience (already use it often)
- Save/retrieve later
- Up-to-date info
- Personalization
First Iteration
Thinking Process & Iterations
How to arrange the navigation bar?
Features to include
Search
Events
Clubs
Messaging
Profile
Saved
Solution
Progressive Disclosure: Remove “Club” from the primary navigation bar to shift the app’s main focus to “Events.”
Initial User Flow
Initial Mid-fi Prototype
Second Iteration
Defining a Home Page
How to make better use of the homepage?
Initially, the idea was to make discovery page the home page. However, this results in an extra step for users if they want to check their upcoming events.
Solution
Make “my upcoming events” the home page, and add suggested events on the page to make it useful for checking upcoming events as well as discovering new ones.
Keep the search page as the second tab for quick searches with filtering options.
Expanding the Color Palette
Based on the bright coral color, a spectrum was chosen to give the app an overall vibrant and fun feel.
Final Design
Final User Flow
Features
A home page that tracks all upcoming and saved events. Easily accessible event info and QR codes for check-in, with suggested events at the bottom.
Onboarding that verifies school information, collects personal info, interests, and enrolled classes.
A personalized search page with filters that simplifies discovering campus events and shows info about host clubs/organizations.
A detailed profile page where users can update interests any time and view classes and experiences.
Dark Mode